Agent-Mediated Electronic Commerce: An MIT Media Laboratory Perspective

نویسندگان

  • Alexandros Moukas
  • Giorgos Zacharia
  • Robert H. Guttman
  • Pattie Maes
چکیده

Software agents, semi-intelligent autonomous tools, will play an increasing role in electronic commerce applications. In this paper we give an overview of the work conducted at MIT’s Media Laboratory on different types of agents for electronic commerce: from consumer to consumer “smart” classified ads systems, to merchant agents that provide integrative negotiation capabilities; from agents that facilitate expertise brokering to distributed reputation facilities. Furthermore, we discuss a full-day ecommerce experiment with 170 participants and present our results along with lessons learned.

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عنوان ژورنال:
  • Int. J. Electronic Commerce

دوره 4  شماره 

صفحات  -

تاریخ انتشار 2000